Google Analytics provides extensive capabilities to help business owners determine the return on investment (ROI) on various web marketing initiatives. Business owners are expecting more from their websites and web analytics is a tool to help determine how a website is performing.
Niche products are ideal for the Internet and there continue to be opportunities for growth that very few small and medium sized business owners have yet to discover.
I recently read a White Paper by McAfee entitled “Digital Window Shopping: The Long Journey to “Buy” How security influences purchase delay. The findings continue to confirm security concerns of website shoppers and the importance that qualified security symbols play in shopping cart conversions. The report noted that sales conversions were 10.85% higher for shoppers who were shown the McAfee SECURE trustmark.
Ever wonder what the search terms that are occasionally found at the bottom of the Google search engine results page represent? These keyword phrases are known as Related Searches and they are intended to make it easier for searchers to find the information that they are looking for.
Yesterday’s Google Analytics blog featured an important web analytics study from Forrester Consulting. One of the studies findings is around the role of people and web analytics technology.
