Reputation Management, according to Wikipedia, is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop.
Let’s say you’ve decided to implement a social media marketing strategy. You’ve registered your company on the appropriate social media sites and you’ve created intriguing content. You’ve got your team in place to respond to comments, track activity and create more content and you’ve pushed the button. Now what?
The July 14, 2009 edition of Entrepreneur Magazine revealed that 76% of the respondents to Ray Silverstein’s “How Are We Doing?” survey are relying more on the web, especially with regards to marketing and sales.
Pay per click (PPC) advertising can be a great way to make money and it can also be a great way to lose money. There’s normally a reason that PPC campaigns fail or succeed and the landing page is just one of many elements.
Splash pages are not as popular as they once were, but I still come across them on occasion. A splash pages is an intro page that generally leads into the home page of a website. Often they include flash or some other creative graphic treatment.
