McAfee Report Shows How Retailers can Increase Conversions by nearly 11%
I recently read a White Paper by McAfee entitled “Digital Window Shopping: The Long Journey to “Buy” How security influences purchase delay. The findings continue to confirm security concerns of website shoppers and the importance that qualified security symbols play in shopping cart conversions. The report noted that sales conversions were 10.85% higher for shoppers who were shown the McAfee SECURE trustmark.
