Link building has been around almost as long as the concept of (SEO) search engine optimization. And many of the earliest practitioners of search engine optimization only used link-building to get their websites or their client’s websites to the top of the targeted search engine results page.
When it comes to link building campaigns, the answer is now, almost always…yes. There was a time when it didn’t matter what kind of links you had as long as you had more than your competitors. Those days are long gone.
Google Analytics provides extensive capabilities to help business owners determine the return on investment (ROI) on various web marketing initiatives. Business owners are expecting more from their websites and web analytics is a tool to help determine how a website is performing.
Niche products are ideal for the Internet and there continue to be opportunities for growth that very few small and medium sized business owners have yet to discover.
I recently read a White Paper by McAfee entitled “Digital Window Shopping: The Long Journey to “Buy” How security influences purchase delay. The findings continue to confirm security concerns of website shoppers and the importance that qualified security symbols play in shopping cart conversions. The report noted that sales conversions were 10.85% higher for shoppers who were shown the McAfee SECURE trustmark.
