We often come across business owners who are looking for help with their Google AdWords or other pay per click advertising campaigns. In many cases they see the potential, but have had limited success.
Pay per click (PPC) advertising can be a great way to make money and it can also be a great way to lose money. There’s normally a reason that PPC campaigns fail or succeed and the landing page is just one of many elements.
I just got off the phone with a client and figured I’d share a bit about our conversation. We’ve been working with this organization for about a year and have developed their web strategy, partnered for the site redesign, implemented the SEO effort and assumed responsibility for the Google, MSN/Bing, Yahoo and ASK pay per click (PPC) campaigns.
Did you know that an improperly set up Google AdWords and other pay per click advertising campaigns can cost a small business thousands of dollars over the course of a year? One element that can reduce the waste is the target of the keywords. It’s important for the keywords in your pay per click advertising campaigns to be categorized properly and fit the intended audience. (more…)
