When it comes to link building campaigns, the answer is now, almost always…yes. There was a time when it didn’t matter what kind of links you had as long as you had more than your competitors. Those days are long gone.
Ever wonder what the search terms that are occasionally found at the bottom of the Google search engine results page represent? These keyword phrases are known as Related Searches and they are intended to make it easier for searchers to find the information that they are looking for.
A client recently shared a story regarding a conversation they had with their web development firm. The client was informed by the developer that they also did SEO (search engine optimization), which came as a surprise.
We recently completed a website competitive assessment for a website developer and her client. The client had been working with an SEO firm for a couple of years and wanted to determine what was being done and what could be done to improve the effectiveness of his SEO effort. The site had generated very few leads.
I recently read an article that I found very telling. It appeared in the August 18 edition of Adweek and it provides insight into manufactures shifting marketing dollars toward online initiatives. The findings were based on a new GlobalSpec report.
