E-Mail Acquisition Improvements Generate More Sales
Yesterday I had a great call with a client who has been very, very busy over the past year. We were contracted to develop and help implement their Internet marketing strategy (including SEO, SEO copy writing, PPC, Website redesigns, Web Analytics, etc.) and much has been done during this time.
The site redesign faciliated the repositioning and re-writing of their e-mail newsletter registration call to action. They have since seen an increase in the numbers of e-mail newsletter subscribers. They have also seen a nice increase in sales as they are doing a great job of marketing to their e-mail newsletters customers. Good news indeed.
It’s important to leverage the individual components of your internet marketing strategy as they can have a direct impact on overall success. The little things do make a difference and its been fun to see the impact as it relates to this business.
Does anyone have any tricks of the trade to share regarding increasing e-mail newsletter sign-ups. The floor is open and thanks for your time.
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