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Keywords Research Can Help You Find New Markets

June 22, 2009 By: Duane Coleman Category: SEO - Search Engine Optimization

Keywords research and analysis is foundational to any SEO effort, but did you know that keywords research can help you to identify new markets.

We just developed an SEO strategy for a client who’s business is construction related.  His firm has a primary area of expertise, but they also have the resources to do other construction related projects. 

My firm began by doing extensive keywords research and analysis, with an emphasis on reaching a large number of searchers while minimizing the number of competitors.  Relevancy was also important.

We uncovered a high visibility niche with very few competitors and presented our findings to the client.  Actually I sent him an e-mail at about 9:30 PM and he responded at around 10:00 PM saying lets go for it.  We were both excited.

Now its time to optimize a page around this keyword phrase and implement. 

Maybe there’s an opportunity for your business as well.  If you’re thinking about optimizing or re-optimizing your website, consider using keywords research as a means of finding new markets.

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2 Comments to “Keywords Research Can Help You Find New Markets”


  1. Donna Plotnick says:
    March 15, 2010 at 12:45 pm

    We are very interested in working with SEO. The above article mentions using keywords research as a means of finding new markets. How does one go about doing that?

    Thank you.

    1
  2. Duane Coleman says:
    March 15, 2010 at 1:49 pm

    Donna,

    Thanks for your interest. I’m familiar with your market and we recently developed a strategy to launch a site that is intended to reach seniors and their families.

    Keywords research and analysis was the foundation of this effort and it all began with understanding the various customer groups and the services that were being provided or could be provided

    Feel free to contact me if you would like to discuss a potential approachs. I’ll forward my contact informamtion via e-mail. Thanks.

    2


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