DLC&A Internet Marketing Blog

I recently wrote about the importance of promoting your social media initiatives in order to increase awareness with potential prospects and customers.  This post provides insight into the benefits of using Online Press Releases to accomplish this goal.

Online Press Releases act like traditional press releases in many ways, but they have the enhanced ability to:

• Be quickly indexed and rank high with search engines, like Yahoo! and Google 
• To show up in news search results
• Take advantage of RSS for further visibility 

Since Online releases aren’t pushed via the Associated Press or pulled into databases like Bloomberg and Reuters you also have some flexibility in writing style.  

By leveraging both traditional and Online Press Releases, your social media strategy can gain viral exposure and additional sharing opportunities.  

Depending on the online authority of the press release distribution company, your content can quickly find its way to both traditional and new media contacts as well as influential websites and databases.  This is a great way to build inbound links and followers, while expanding your social media presence.

I often recommend Business Wire as a source of distribution and have been impressed with their EON: Enhanced Online News service.  This service not only reinforces keywords and links, but also allows for the use of additional features such as embedded, alt-tag enabled images.

Online Press Releases are a great way to promote your social media strategy and other important company news, with a price that is a lot less than one might expect.  

For additional information click on the following link:    

http://eon.businesswire.com/portal/site/eon/

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