SEO Is About Outcomes
A client recently shared a story regarding a conversation they had with their web development firm. The client was informed by the developer that they also did SEO (search engine optimization), which came as a surprise.
My firm provides direction to the clients third party developer for the implementation of their SEO strategy and tactics and we hadn’t detected a high level of SEO expertise based on many of the conversations that we’ve had with them over the past year. Maybe the expertise was there, but it hadn’t been revealed to the level that we would have expected.
Many in the professional SEO community understand that good SEO is not a commodity which is why many web developers no longer offer SEO services. SEO is more than adding meta tags or completing search engine and directory submissions as is the extent of the services provided by some firms. It’s about helping clients achieve their desired outcomes and a healthy return on investment.
A couple of key outcomes are search engine rankings for major identified keywords and driving qualified prospects to the site via Google and the other major search engines. Both are measurable and both take knowledge and expertise to implement correctly as there are a number of on page and off page factors that come into play. This is especially critical for sites that need to rank well in highly competitive markets.
It’s important to keep sight of the real goals when it comes to SEO and other forms of Internet marketing. It’s not about whether someone can do SEO, it’s about whether a firm can do SEO well and help you to achieve your desired outcomes.
Related posts:
- SEO/Website Competitive Assessment: A Tool That Can Help You Know Where You Stand We recently completed a website competitive assessment for a website...
- Keywords Research Can Help You Find New Markets Keywords research and analysis is foundational to any SEO effort,...
Nice post mate
1