Your Social Media Strategy May Need Gasoline to Catch Fire
Let’s say you’ve decided to implement a social media marketing strategy. You’ve registered your company on the appropriate social media sites and you’ve created intriguing content. You’ve got your team in place to respond to comments, track activity and create more content and you’ve pushed the button. Now what?
All the above are very good things, but for many businesses its important to throw a little gasoline on the fire to get things started.
There are a number of ways to do this and, as always, its important to understand your audience. You need your efforts to hit home and its important to know where to reach those who might be interested in your products or services or those who can promote your products or services.
We’ll discuss various avenues over the next few weeks, but I’d like to start with the basics.
One of the basics is to promote your social media vehicles to your existing customers, prospects and those who are already aware of your business. You already know them and have common interests.
This can be done via e-mail newsletter, sending e-mails or mailers to those in your network, notifying those who you are connected to on LinkedIn, Facebook, etc. or even inserting an announcement into your invoices, depending upon who opens them.
Think of the ways that you currently communicate with your customers or prospects and leverage them to promote your involvement with social media and be sure to let them know the benefits to them and their business. You may decide to incorporate promotional offers to encourage participation, depending upon your audience.
I mentioned intriguing content at the beginning of this post. Make sure that your messages are packed full of content that people want to read. This is even more important for your initial communications as you want repeat visits and the quickest way to stifle social media participation is to share old news or news that’s irrelevant.
You may decide to start off by promoting your social media vehicles to a subset of your customers or prospects. This is a great way to test your social media processes to ensure that you’re ready to reach out to a larger audience.
It’s a good idea to work the bugs out before hand and then broaden your reach. It’s a big world out there and you can take it as fast or as slow as you like. Either way, let people know and then build from there.
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