76% Relying More on Web: Entrepreneur Magazine Article
The July 14, 2009 edition of Entrepreneur Magazine revealed that 76% of the respondents to Ray Silverstein’s “How Are We Doing?” survey are relying more on the web, especially with regards to marketing and sales.
And of this 76%, 42% of respondents revamped their website or increased SEO activities. The reason is the low costs associated with Internet activity.
This study confirms what many have known.
We agree and have found that many business owners have realized the importance of investing in their business, especially in a down economy. For some, its a means to obtain competitive advantage and for others, its a matter of survival.
In addition to the low costs, the web provides a way to measure return on investment, which is especially important when dollars are tight.
According to Ray Silverstein, entrepreneurs are optimistic and we are too as it relates to the web. Very few marketing and sales tools provide the reach of the Internet, the ability to pre-qualify traffic and a means of measuring the effectiveness of precious marketing dollars.
To read the entire article, click on the below link. A bit of optimistic news indeed.
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