DLC&A Internet Marketing Blog

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Monetizing Lead Generation and other Non-Ecommerce Websites

February 25, 2010 By: Duane Coleman Category: Internet Marketing, Web Analytics

Google Analytics provides extensive capabilities to help business owners determine the return on investment (ROI) on various web marketing initiatives.   Business owners are expecting more from  their websites and web analytics is a tool to help determine how a website is performing. 

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Forrester Web Analytics Report Provides Insight Into Analytics Key Trends

October 08, 2009 By: Duane Coleman Category: Web Analytics

Yesterday’s Google Analytics blog featured an important web analytics study from Forrester Consulting.  One of the studies findings is around the role of people and web analytics technology. 

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E-Commerce Web Analytics: A Must Have For E-Commerce Sites

August 06, 2009 By: Duane Coleman Category: Internet Marketing, Pay Per Click Advertising, SEO - Search Engine Optimization, Social Media Marketing, Web Analytics

I recently completed a Google Analytics and website competitive assessment for an entrepreneur who is evaluating the purchase of an e-commerce business. 

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