Link building has been around almost as long as the concept of (SEO) search engine optimization. And many of the earliest practitioners of search engine optimization only used link-building to get their websites or their client’s websites to the top of the targeted search engine results page.
I recently read a White Paper by McAfee entitled “Digital Window Shopping: The Long Journey to “Buy” How security influences purchase delay. The findings continue to confirm security concerns of website shoppers and the importance that qualified security symbols play in shopping cart conversions. The report noted that sales conversions were 10.85% higher for shoppers who were shown the McAfee SECURE trustmark.
Ever wonder what the search terms that are occasionally found at the bottom of the Google search engine results page represent? These keyword phrases are known as Related Searches and they are intended to make it easier for searchers to find the information that they are looking for.
