DLC&A Internet Marketing Blog

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Link Building Campaigns – Should You Target Quantity or Quality?

March 23, 2010 By: Duane Coleman Category: Internet Marketing, Link Building, SEO - Search Engine Optimization, Social Media Marketing

When it comes to link building campaigns, the answer is now, almost always…yes.  There was a time when it didn’t matter what kind of links you had as long as you had more than your competitors.  Those days are long gone. 

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Social Media Marketing Takes Time: Plan Accordingly

September 04, 2009 By: Duane Coleman Category: Social Media Marketing

Social media marketing can offer significant benefits for small and medium sized businesses, yet it takes time and/or other resources to do it right.

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Article Marketing Can Add Fuel to Your Social Media Efforts

August 11, 2009 By: Duane Coleman Category: Social Media Marketing

Article marketing is one of the oldest forms of marketing on the Internet.  It is also considered by some to be one of the easiest and most effective. However, doing it right requires specific skills. 

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Reputation Management: A Timely Social Media Example Courtesy of a Major US Airline

July 28, 2009 By: Duane Coleman Category: Social Media Marketing

Reputation Management, according to Wikipedia, is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. 

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Your Social Media Strategy May Need Gasoline to Catch Fire

July 23, 2009 By: Duane Coleman Category: Social Media Marketing

Let’s say you’ve decided to implement a social media marketing strategy.  You’ve registered your company on the appropriate social media sites and you’ve created intriguing content.  You’ve got your team in place to respond to comments, track activity and create more content and you’ve pushed the button.  Now what?

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