Google Analytics provides extensive capabilities to help business owners determine the return on investment (ROI) on various web marketing initiatives. Business owners are expecting more from their websites and web analytics is a tool to help determine how a website is performing.
I recently read a White Paper by McAfee entitled “Digital Window Shopping: The Long Journey to “Buy” How security influences purchase delay. The findings continue to confirm security concerns of website shoppers and the importance that qualified security symbols play in shopping cart conversions. The report noted that sales conversions were 10.85% higher for shoppers who were shown the McAfee SECURE trustmark.
Yesterday’s Google Analytics blog featured an important web analytics study from Forrester Consulting. One of the studies findings is around the role of people and web analytics technology.
I recently completed a Google Analytics and website competitive assessment for an entrepreneur who is evaluating the purchase of an e-commerce business.
Splash pages are not as popular as they once were, but I still come across them on occasion. A splash pages is an intro page that generally leads into the home page of a website. Often they include flash or some other creative graphic treatment.
